Restaurant India News: DRIX Expands to Mumbai, Functional Sodas Made for the Next Generation
Restaurant India News: DRIX Expands to Mumbai, Functional Sodas Made for the Next Generation

DRIX, the culture-forward house of functional beverages born in Kochi and raised in Bangalore, has officially launched its prebiotic sodas in Mumbai, marking a significant step in its mission to reshape the way India consumes soda.  Built on the philosophy of combining taste with nutrition, DRIX is redefining refreshment with beverages that are functional, flavourful, and low-calorie.

Its debut line features two hero flavours — Yuzu Citrus, offering a crisp, zesty Japanese-inspired profile, and Peaches & Cream, a smooth, nostalgic soda with a modern twist. Both are made with natural flavours and colours, contain no added sugar, just 20 calories per 250ml, and pack 5g of gut-friendly prebiotic fibre, sweetened with stevia.

Following its Mumbai launch, DRIX is expanding across Swiggy Instamart in Mumbai and Bengaluru, and will soon be available on BigBasket. The brand is also strengthening its retail footprint across major cities including Ahmedabad, Pune, Chennai, Kolkata, and Kochi, and is partnering with premium cafés, bars, and restaurants — positioning DRIX as a refreshing standalone drink, a meal companion, or a functional cocktail mixer.

“Our mission is simple sodas that taste amazing and do something for you,” said Rahul S Stephen, Co-founder & CEO of DRIX. “We’re not just chasing trends or fads. We’re building a brand that redefines what soda can mean to the next generation-functional, fun, and guilt-free.”

With both its hero flavours performing strongly, DRIX is now focused on expanding its innovation pipeline. Upcoming launches include two new soda flavours alongside Better Cola, Orange Crush, and a new vertical in functional energy gels.

“DRIX is more than a drink-it’s a lifestyle brand,” added Bikash Parik, Co-founder & CMO of DRIX. “From Instamart to your favourite café, we want to be where our consumers are. Every can of DRIX is designed to feel like a cultural statement-balanced, resourceful, and made for a new era of soda drinkers.”

With no major Indian player in the functional soda space, DRIX sees an opportunity to lead the category. Over the next three years, the brand aims to capture 7–9% of carbonated beverage sales on Instamart in Tier 1 markets, while diversifying its portfolio into energy gels, sparkling waters, and functional smoothies.

 
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