South Korea to be the next international growth target for The Habit Burger Grill

In line with this expansion plan, the company has partnered with Bridging Culture Worldwide, an experienced business development consulting firm, to attract multi-unit franchise development companies.
  • vaishnavi News Editor
The Habit Burger Grill

The Habit Burger Grill is planning to expand to South Korea. This will be the next international growth target for the burger-centric restaurant chain.

In line with this expansion plan, the company has partnered with Bridging Culture Worldwide, an experienced business development consulting firm, to attract multi-unit franchise development companies.

John Phillips, Chief Global Business Partnership Officer of The Habit Burger Grill, said, “South Korea, with its savvy consumers, open-minded culture and interest in global brands is an ideal marketplace for The Habit Burger Grill’s expansion. The people of South Korea appreciate quality food and enjoy the fast-casual experience. We look forward to working with Bridging Culture Worldwide to find the right franchise partner to ensure our mutual success.”

The South Korea entry will mark The Habit Burger Grill’s next phase in a larger international expansion plan.

Don Southerton, Founder and CEO, Bridging Culture Worldwide, said, “South Korea has embraced premium Western brands and The Habit Burger Grill delivers exactly what consumers are seeking – great food and excellent service. With their distinctive fresh off the grill Charburger and hand-crafted sandwiches, fresh salads and other menu items, we know South Korea will appreciate all that The Habit Burger Grill has to offer.”

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