Salad Days Raises INR 30 Crores in Series A Funding Co-Led by V3 Ventures and Client Associates Alternate Fund

 Salad Days, a leading healthy food company has raised INR 30 crores in a Series A fundraising round headed by Client Associates Alternate Fund (CAAF) and V3 Ventures. Significantly, after running successfully as a bootstrapped business for more than ten years, this is the company's first institutional capital round, highlighting its strong business strategy and industry leadership.

The new funding will be used to improve operational capabilities and expand omnichannel. New shop openings, improved IT infrastructure, hiring talent, and more ambitious marketing campaigns will be the company's main priorities. In keeping with its dedication to profitability and client retention, Salad Days plans to have additional menu items. Basic Roots Consulting's Arindam Basu and Sonal Biyani were the exclusive advisors to the company for this transaction.
 
Since its founding in 2014 by Varun Madan, Salad Days have been instrumental in the development and establishment of India's healthy food market, even at a time when it was essentially nonexistent. Currently, the company runs 25 cloud kitchens with 12 locations in Delhi-NCR, 9 in Bangalore, and 4 in Mumbai. 

From salads to grain bowls, sandwiches, pita pockets, oatmeal bowls, soups, cold-pressed juices, smoothies, and desserts, the brand has made a name for itself as an inventor. By maintaining uniformity and quality throughout all of its locations with its cutting-edge central kitchen infrastructure, the company has built a devoted clientele and strong brand recognition in the cutthroat food technology sector.
 
Commenting on the funding, Varun Madan, Founder & CEO, Salad Days said, “Having built Salad Days on a foundation of customer trust for over a decade, this funding marks an exciting new chapter in our mission to make nutritious eating accessible to all Indians. As India's healthy food market expands rapidly, projected to reach $30 billion by 2026, we're uniquely positioned to cater to the growing demand for healthy and wholesome meals at affordable price points.”

He adds, “While we've maintained sustained growth and profitability throughout our journey, these fresh funds will enable us to further scale our impact significantly. We're focused on strategic expansion across all dimensions - from expanding our footprint to strengthening our team and enriching our menu. We will continue to innovate our offerings while maintaining the quality and consistency that our customers trust us for.”
 
Speaking on the investment, Arjun Vaidya, Co-founder and Managing Partner, V3 Ventures says, “At V3 Ventures, we actively seek businesses that combine strong fundamentals with scalable growth potential. India is changing the way we eat, and Salad Days cater to this new theme perfectly. Their journey of bootstrapped profitability and market creation for over a decade demonstrates that they have the right platform to see serious scale from here. As a gluten-free, artificial sugar-free and health-conscious eater - the offering did resonate with me personally as well.”
 
Expressing on the same, Shivam Diwan, Executive Director and Head of Client Associates Alternate Fund (CAAF) notes, “We are very excited to partner with Salad Days in its Series A fundraise. Salad Days is among our first few investments at CAAF, and it truly represents what we look for in an ideal investment – a customer-obsessed, mission-driven founder who has been able to create a category-defining brand, profitable, sustainable execution, and strong, scalable unit economics. All of this is in a consumer category which we think will only go from strength to strength with time. Looking forward to building the Company and category together with Varun.”