Rominus Pizza & Burger Adds Nutri Crust as Brand Expands Across 40 Cities

Rominus Pizza & Burger has introduced Nutri Crust, an all new-addition to its menu catering to the health-conscious consumers.

Developed using whole wheat flour, oat flour, besan, chia seeds, pumpkin seeds, flaxseeds and isabgol, the Nutri Crust is aimed at consumers looking for nutrition-focused options within the pizza category while retaining the brand’s core product format.

The new base is also infused with a signature mix of herbs including ajwain, oregano, basil, and kasuri methi—giving every bite a rich aroma and distinctive taste.

According to the company, the formulation focuses on three areas: incorporating whole grains, pulses and seeds, increasing dietary fibre content through its ingredient mix and maintaining the taste expected from a pizza base.

"We believe that eating mindfully shouldn't feel like a penalty. Nutri Crust is tailored for today's conscious consumer who wants to indulge in their love for pizza while staying aligned with better lifestyle choices," shared Vikas Sharawat, COO, and Pankaj Joshi, Director of Rominus Pizza, in a joint statement. 

The launch reflects the growing use of traditional Indian ingredients such as besan, whole grains and seeds in contemporary food formats, providing a way to add differentiated menu options without changing the overall consumption occasion.

Nutri Crust is now available across all Rominus Pizza & Burger locations and can be ordered with the brand’s existing pizza toppings.

Present across 40 cities and 9 states, it operates 90 outlets, with presence primarily in the northern region. All its outlets are company-owned, giving the brand direct control over operations and product execution.

The new crust forms part of Rominus Pizza & Burger’s broader menu development as it expands its company-owned restaurant network while targeting consumers seeking more ingredient-conscious food choices within the QSR segment.