- November 2, 2019 / 3 min readMcDonald’s restaurants in over 90 countries around the world are participating in the Surprise Happy Meal promotion.
McDonald's famed Happy Meal is officially turning 40 years old this year, after being launched in the US in June 1979.
In order to celebrate this milestone, the fast food brand is bringing back some of its most iconic Happy Meal toys from the last four decades so big kids will be able to reminisce about the good old days.
The limited-edition series is called the Surprise Happy Meal. McDonald’s restaurants in over 90 countries around the world are participating in the Surprise Happy Meal promotion.
Steve Easterbrook, CEO of McDonald’s, said, "Since the Happy Meal was introduced on the menu, it quickly became synonymous with our brand. Today, this iconic red box creates lasting memories for billions of families annually across the world."
Colin Mitchell, Senior Vice President of global marketing, McDonald’s, stated, "Parents tell us how fondly they recall their favorite toys. So, unboxing the Surprise Happy Meal together creates a real moment of bonding with their children. We hope these toys are something that they will treasure and remember."
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