
Yoichi by Shiro has introduced a Southeast Asia-inspired one-pot dining format at its outlet in Manyata Tech Park. The new offering focuses on interactive, table-side cooking, positioning the brand to capture longer dwell times and group dining occasions, particularly as seasonal demand shifts.
The format centres on a curated hot pot experience where diners assemble and cook their own meals at the table. The menu is structured around two core broth options. The Vietnamese Broth is positioned as a lighter base with lemongrass, garlic and chilli, complemented by fresh herbs. In contrast, the Sichuan Mala Broth delivers a spice-forward profile, built around Sichuan peppercorns and layered aromatics.
The offering allows high levels of customisation. Guests can select from vegetables such as bok choy, mushrooms and tofu, alongside protein options including prawns, white fish and chicken. Noodle variants such as bean thread and rice stick noodles further allow flexibility in portioning and texture, aligning with varied consumer preferences.
The dining format is supported by a tech-enabled ordering system using NFC, enabling customers to place incremental orders directly from the table. This reduces dependency on service staff while also increasing the potential for add-on sales during the dining cycle.
In terms of design, the tables are built to function as integrated hot pot stations, allowing a seamless transition from standard dining to cooking setups. This infrastructure-led approach supports operational efficiency while maintaining a consistent customer experience.
The concept draws influence from Southeast Asian night market formats, combining familiar street-style flavours with a structured dine-in environment. With this launch, Yoichi by Shiro continues to focus on interactive dining formats that encourage shared consumption and extended engagement within urban, high-footfall locations.
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