Restaurant India News: Wingreens Acquires Safe Harvest in Major Clean-Label Foods Expansion

Wingreens has acquired Safe Harvest through a share swap transaction as the company strengthens its position in India’s growing clean-label and pesticide-free foods segment. The company has also completed a Series D funding round of around Rs 120 crore led by Ashish Kacholia, with participation from Alchemy Fund.

The acquisition expands Wingreens’ portfolio into a larger farm-to-consumer platform that now includes Wingreens Farms, Raw Pressery, and Safe Harvest.

The transaction also highlights increasing consolidation in India’s packaged food and health-focused retail categories, where companies are looking to strengthen sourcing, supply chain integration, and product diversification amid rising consumer demand for clean-label products.

Safe Harvest currently works with over 100,000 farmers, primarily women, through Self Help Groups and Farmer Producer Organizations. The company has focused on pesticide-free food categories including cereals, grains, pulses, millets, flours, whole spices, cold-pressed oils, natural sugars, and honey. It has also built a quality assurance system based on 100 percent batch-wise pesticide testing and certification across its product portfolio.

Anju C Srivastava, Founder, Wingreens, said, “For us, this is not merely an acquisition. We are joining the pesticide-free food revolution — something that is critically important for the health of consumers as well as the long-term well-being of India’s farmers. Safe Harvest’s purpose, farmer-first philosophy, and commitment to transparency are deeply aligned with the values on which Wingreens was founded. Together we will work towards empowering farmers, restoring the land, taking factories back to the farm, providing rural employment, and building, safer, healthier food systems for consumers.”

Rangu Rao, Chief Executive Officer, Safe Harvest Private Limited added, “Safe Harvest was founded by smallholder farmer organizations to support nature-positive farming and provide genuine pesticide-free food to consumers. Joining hands with Wingreens allows us to scale this mission significantly faster while staying true to our women farmer-centric approach.”

Kacholia also commented on the transaction, saying, “Safe Harvest was created with a simple but powerful mission — to support farmers practicing natural farming and to build trust in safer, pesticide-free food for Indian consumers. As Safe Harvest now becomes part of the Wingreens ecosystem, we are joining hands with a partner whose values and long-term vision are deeply aligned with this mission. This is far more than a business transaction. It is the coming together of two purpose-driven organizations committed to building healthier food systems and creating sustainable livelihoods at scale. I believe Wingreens has the entrepreneurial vision, scale, and capability to take this movement to millions more consumers across India, while proving that strong purpose and value creation can go hand in hand. I am excited about the journey ahead.”

The acquisition comes as Wingreens reported EBITDA profitability in FY26 and looks to accelerate expansion over the next two years with a long-term plan toward a public listing. The newly raised capital will be used for portfolio expansion, distribution growth, supply chain integration, innovation, and farmer partnerships.

The transaction reflects the growing importance of traceability, clean-label sourcing, and health-focused packaged food categories as restaurants, cafes, and foodservice operators increasingly respond to changing consumer preferences around ingredient transparency and sustainable sourcing. Excelserve Consulting and S Dayma & Co acted as advisors and bankers for the transaction.