Restaurant India News: Trufrost & Butler Gets $7 Million Investment to Support Growth in Tier 2 and 3 Cities

Trufrost & Butler, a rapidly expanding provider of commercial refrigeration and foodservice equipment, has raised $7 million in growth funding from Carpediem Capital, a private equity fund focused on consumer and services sectors.

The investment will support Trufrost & Butler’s expansion by improving order fulfilment, strengthening service infrastructure, enhancing domestic manufacturing, and exploring opportunities in select global markets.

Founded in 2018 by industry veterans Neeraj Seth and Satish Dudeja, the company has become a trusted supplier within the HoReCa (Hotels, Restaurants, and Cafés) ecosystem. As quick-service restaurants (QSRs) and foodservice operators expand beyond metropolitan areas into Tier 2 and Tier 3 cities, Trufrost & Butler is addressing the demand for reliable, cost-effective, and innovation-driven solutions tailored to India’s changing consumption patterns.

Neeraj Seth, Co-Founder and Managing Director, Trufrost & Butler, said, “In recent years, Trufrost & Butler has gained rapid traction with its brands by staying focused on delivering superior customer experiences. This capital infusion is a strong endorsement of our ability to create value and reflects our pivotal role in driving innovation within the foodservice sector. It enables us to deepen our commitment to the Indian market, while preparing to extend our expertise globally. We look forward to leveraging these funds to strengthen our service backbone, fast-track manufacturing, and further enhance our beverage and culinary support initiatives.”

Hithendra Ramachandran, Managing Director, Carpediem Capital, added, “Trufrost & Butler has built a strong reputation for reliability and innovation in an otherwise fragmented sector. With its strong brand portfolio and sharp execution, we believe the company is well on its way to becoming a category leader in the foodservice equipment industry. Our investment reflects Carpediem’s philosophy of backing entrepreneurs who bring structure and scalability to unorganised markets.”

The funding round reflects increasing investor confidence in the growing foodservice segment, especially as operators move into new markets requiring scalable, efficient infrastructure. Trufrost & Butler’s solutions are set to support this transition, reinforcing its role as a key enabler for the hospitality and foodservice industry’s next phase of growth.