Swiggy Ltd, India’s on-demand convenience platform, has expanded its portfolio with the launch of Giftables, a new category aimed at simplifying the gifting experience for customers.
The service is designed to cater to both last-minute and planned occasions, offering curated selections across categories such as chocolates, cakes, flowers, jewellery, toys, electronics, and more. Giftables is currently live in Bangalore and will be rolled out to Mumbai, Delhi, and other metros in the coming weeks.
For many consumers, gifting remains a fragmented and time-consuming process, often involving multiple platforms to create a complete experience. Giftables brings these elements under one platform, enabling users to browse by occasion, recipient, or product category. In the coming weeks, the service will also introduce an AI-powered gifting chatbot, which will recommend curated options based on recipient profiles—whether health-conscious, outgoing, fashion-forward, or traditional.
A key feature of the platform is its ability to personalize combinations. Customers can pair items such as cakes with flowers, sweets with perfume, or cupcakes with toys, eliminating the need to place separate orders across food delivery and Instamart. Deliveries can be made to either the sender or directly to the recipient within 10 to 60 minutes, positioning Giftables as a convenient solution for spontaneous or urgent occasions.
Phani Kishan, Co-Founder and Chief Growth Officer, Swiggy, said, “At Swiggy, our vision is to offer unparalleled convenience to our customers. With Giftables, we’re solving a real consumer pain point. Gifting is often last-minute and full of uncertainty. With Giftables on Swiggy, users get curated, high-quality options delivered in under an hour. No more juggling platforms or settling for uninspired gifts.”
The launch comes ahead of the year-end festive season, a period when gifting demand spikes across metros. By consolidating product categories and leveraging its delivery infrastructure, Swiggy is positioning Giftables as both a consumer convenience tool and a potential new revenue driver.
With gifting in India increasingly moving toward on-demand and personalized experiences, Swiggy’s entry into the segment reflects how food delivery platforms are evolving into broader lifestyle service providers.
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