Swiggy Ltd, India’s on-demand convenience platform, has expanded its portfolio with the launch of Giftables, a new category aimed at simplifying the gifting experience for customers.
The service is designed to cater to both last-minute and planned occasions, offering curated selections across categories such as chocolates, cakes, flowers, jewellery, toys, electronics, and more. Giftables is currently live in Bangalore and will be rolled out to Mumbai, Delhi, and other metros in the coming weeks.
For many consumers, gifting remains a fragmented and time-consuming process, often involving multiple platforms to create a complete experience. Giftables brings these elements under one platform, enabling users to browse by occasion, recipient, or product category. In the coming weeks, the service will also introduce an AI-powered gifting chatbot, which will recommend curated options based on recipient profiles—whether health-conscious, outgoing, fashion-forward, or traditional.
A key feature of the platform is its ability to personalize combinations. Customers can pair items such as cakes with flowers, sweets with perfume, or cupcakes with toys, eliminating the need to place separate orders across food delivery and Instamart. Deliveries can be made to either the sender or directly to the recipient within 10 to 60 minutes, positioning Giftables as a convenient solution for spontaneous or urgent occasions.
Phani Kishan, Co-Founder and Chief Growth Officer, Swiggy, said, “At Swiggy, our vision is to offer unparalleled convenience to our customers. With Giftables, we’re solving a real consumer pain point. Gifting is often last-minute and full of uncertainty. With Giftables on Swiggy, users get curated, high-quality options delivered in under an hour. No more juggling platforms or settling for uninspired gifts.”
The launch comes ahead of the year-end festive season, a period when gifting demand spikes across metros. By consolidating product categories and leveraging its delivery infrastructure, Swiggy is positioning Giftables as both a consumer convenience tool and a potential new revenue driver.
With gifting in India increasingly moving toward on-demand and personalized experiences, Swiggy’s entry into the segment reflects how food delivery platforms are evolving into broader lifestyle service providers.
Shangri-La Bengaluru has introduced a traditional Chinese Hot Pot experience at Shang Palace, the hotel’s flagship Chinese dining outlet. Known across Shangri-La properties worldwide, Shang Palace is offering guests in Bengaluru a new way to enjoy an interactive and customizable culinary format, especially suited to the city’s cool, rainy weather.
The Hot Pot dining format allows customers to choose from a variety of seasoned broths, each crafted with herbs and spices that complement the natural flavors of the ingredients. Diners can select from a spread that includes fresh seafood, marinated meats, Asian vegetables, mushrooms, barbecue specials, and hand-pulled noodles.
This setup offers diners control over their meal, as each ingredient can be cooked to personal preference using built-in induction burners. The experience encourages a paced, self-guided dining format that focuses on flavor and ingredient choice.
The Hot Pot experience is available daily for lunch and dinner at Shangri-La Bengaluru, located on Level 3, No. 56-6B Palace Road. Pricing is set at Rs 1,400++ per person. The restaurant positions this offering as an opportunity for guests to experience traditional flavors and practices through an interactive and customizable dining format.
Starbucks introduces two new drinks to celebrate the arrival of spring: the Iced Lavender Cream Oatmilk Matcha and the Iced Lavender Oatmilk Latte.
The fresh addition, Iced Lavender Cream Oatmilk Matcha, highlights Starbucks' velvety matcha and oatmilk blend, and finished with a lavender-infused cream cold foam, adding a sweetness with floral undertones.
The freshly introduced Iced Lavender Oatmilk Latte melds Starbucks® Blonde Espresso's smooth with oatmilk's creamy texture, served over ice and infused with the floral hints of lavender. It's also offered in a hot version for those who prefer warmth.
The newly introduced beverages can be found in U.S. Starbucks outlets for a limited duration during this season.
Marico Limited, the parent company of Saffola Oats has introduced a campaign for its flavored oats selection.
This campaign features four distinct advertisement narratives portraying various snacking experienced by a diverse range of consumers.
The aim of the campaign is to demonstrate how Saffola Masala Oats provides a nutritious and delicious snacking option with its wide array of flavors, catering to any snacking occasion throughout the day.
”We understand the dynamic needs of today's consumers and aim to offer a delightful and tasty alternative for every moment, from the crack of dawn to late-night hunger pangs. We aspire to be a part of our consumers' everyday moments, making Saffola Masala Oats a companion for every palate and every time.’’ said Vaibhav Bhanchawat, Chief Operating Officer- India & Foods Business, Marico Limited.
Saffola Masala Oats has introduced four new gourmet flavors to complement various occasions.
These additions feature sweet options like Nutty Chocolate and Apple N' Almonds, as well as expanded choices in savory oats with the introduction of Spicy Mexicana and Cheesy Italiaa variants.
“Every brand needs a rallying cry, and ‘Dil ko na kar mana’ is Saffola Masala Oats telling foodies everywhere that they’re in good hands. Our campaign of digital-first 20 seconders shows how the dilemma meets its delicious end with the new range of Saffola Masala Oats,” said Ram Cobain, Chief Creative Officer, Mullen Lintas.
The comprehensive campaign will debut on television, YouTube, and various OTT platforms, with additional promotion planned across social media channels for enhanced visibility.
Keventers, a leading Indian dairy brand, has introduced a range of four sundaes pan-India. The sundae range comprises of four variants including Yin and Yang, Guilty Pleasure, Forbidden Forest and The Dark Conspiracy.
This specially-curated range of Sundaes is priced between Rs 199 and Rs 249 (exclusive of taxes). It will be served in reusable glass bowls which one can easily take home.
With this launch, the dairy brand has expanded its product portfolio.
Tarun Bhasin, Chief Executive Officer, Keventers, said, "Guest experience is our obsession, and we pledge to delight the guest at every moment of truth. We are constantly trying to innovate and create new products and flavours for our guest's palate."
"Keventers is thrilled to add this new range of sundaes to our product portfolio and are confident that our loyalists will love these as much as our shakes," he added.
With a vision to create a healthier lifestyle that fits in everyone’s pocket, Henfruit, a Delhi and Punjab-based producer and supplier of eggs, has launched different assortments of All Natural eggs. These assortments include Cage-free eggs, Corn-fed eggs and Humpty Dumpty eggs.
The hens at Henfruit are fed formulations which are based on the consultation of their panel of five doctors. The doctors hand-pick the ingredients and set the ratio for each different variant of egg that every hen consumes. These ingredients include herbs like tulsi, prasparani, hadjod, groundnut, soy, turmeric, wheat corn, etc.
Tarun Gupta, Co-Founder, Henfruit, said, "We believe that the root cause of leading lifestyle diseases and an unhealthy gut is adulterated and genetically-modified (GM) food, and finding truly all natural, organic and health aiding foods is a big challenge. So, we decided to take this challenge and have started on a journey with a mission to make India healthy, one food at a time."
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