Restaurant India News: Royal Orchid Partners with Paisa4Plates to Launch India’s First Voluntary Dining Contribution Model Across 120+ Hotels

Royal Orchid Hotels has entered into a strategic partnership with Paisa4Plates, a social impact initiative led by Aryaveer Baljee, Youth MP for Hampshire, to introduce an innovative voluntary giving model across its hotel network in India. The initiative will debut at ICONIQA Mumbai, the group’s new upscale lifestyle hotel, before being rolled out nationwide.

The program draws inspiration from the Pounds4Plates movement in London, where restaurants added an optional 0.25 percent service charge to support food-related charities. Building on that success, Aryaveer Baljee has adapted the concept for India under the Paisa4Plates banner. The initiative aims to raise awareness about food insecurity and mobilize hotel guests to contribute to causes tackling hunger and homelessness.

Under the scheme, guests at Royal Orchid’s 120+ hotels—covering brands such as Regenta, Regenta Place, Royal Orchid, and ICONIQA—will be given the option to contribute 0.5 percent of their total bill to a cause selected by each participating property. Funds will support local charities engaged in providing meals for the homeless, mid-day meals for children, and food donations. Guests will be informed through table tents and other communication tools, ensuring clarity and voluntary participation.

“We are thrilled to partner with Paisa4Plates to bring this meaningful initiative to our guests in India,” said Shibani Malhotra, General Manager, ICONIQA Mumbai. “This aligns with our core mission to make travel impactful for all. By offering our guests the opportunity to contribute to such a worthy cause, we hope to create a ripple effect of positive change in communities across India.”

“Hospitality is about more than just service—it’s about building bridges and uplifting communities. After the success of Pounds4Plates in the UK, I felt compelled to bring this model to India, where the need is immense. Partnering with ICONIQA and Royal Orchid Hotels, brands with a strong and growing presence in India, allows us to scale this initiative and make a tangible difference in the lives of the hungry and homeless,” Baljee said.

The Paisa4Plates initiative is designed to be low-barrier and sustainable, allowing hotels to participate as facilitators while enhancing their community engagement. The program will officially launch across Royal Orchid’s Indian properties in late 2025, with plans to scale further in partnership with local NGOs and food banks.

This collaboration also aligns with Wyndham Hotels & Resorts’ broader social responsibility goals, which include combating human trafficking and minimizing environmental impact. The introduction of Paisa4Plates strengthens Wyndham’s position on integrating community support within its business operations.