Restaurant India News: Ochre Spirits Taps Rising Flavoured Rum Market With Mango Citron Launch

Over the past decade, the spiced and flavoured rum segment has seen consistent growth, as consumers increasingly seek varied flavour profiles. Industry projections estimate the market will reach USD 5.8 billion by 2033, growing at a CAGR of 6.5 percent between 2026 and 2033. Aligning with this trend, Ochre Spirits has introduced its latest product, Ochre Mango Citron Rum — a blend combining the tartness of raw mango with citrus notes. This marks the brand’s fourth product overall and second within its rum portfolio.

Ochre Spirits anticipates selling over 30,000 cases of the Mango Citron variant within the next three years, identifying Goa, Maharashtra, and Karnataka as the primary growth markets. Distribution in Maharashtra and Karnataka is scheduled to begin by the end of August, supported by targeted bar partnerships and retail placements.

The new rum is distilled with real fruit extracts and designed to deliver a sharp, zesty start with a clean, rounded finish. According to the company, it is intended to work across use cases — whether consumed neat, mixed with soda, or as part of simple cocktails.

“This one carries a quiet familiarity, the kind that takes a moment to place, but stays with you long after,” said John Royerr, Founder, Ochre Spirits.

He added, “It’s not just a flavour we created, it’s one that was requested, repeatedly, by both our customers and retail partners across markets. We took that insight and reimagined two ingredients that are deeply rooted in our cultural and culinary memory — raw mango and citrus and gave them structure, clarity, and balance. Like everything we do at Ochre, the goal was never just to be different, but to be distinct. The response we’ve had so far only affirms that approach. Ochre Mango Citron Rum is designed to be enjoyed year-round and approachable in any setting, whether shared over long conversations or poured at a buzzing bar.”

This launch follows Ochre’s earlier releases: Nutty Berry Rum, Peach & Cherry Vodka, and Saffron Vodka — as the company continues to build a portfolio of flavour-driven spirits targeting a new generation of drinkers. The brand positions its offerings as crafted with emphasis on flavour integrity and accessibility, as it broadens its footprint in India’s evolving craft spirits category.