Restaurant India News: Nongshim Expands India Strategy with Shin Ramyun Kimchi Stir Fry Launch

Nongshim Co., Ltd. has launched its latest premium instant noodle product, Shin Ramyun Kimchi Stir Fry, in India as the South Korean food major accelerates its expansion strategy in one of the world’s fastest-growing packaged food markets.

The product was unveiled at an event hosted at The Westin Gurgaon and marks a strategic push by Nongshim to strengthen its presence among India’s younger consumers, who are increasingly driving demand for Korean food, global street-food flavours, and convenience-led meal formats.

The new offering combines Shin Ramyun’s signature spicy profile with stir-fried kimchi flavours aimed at consumers seeking bold, sweet-spicy, and texture-driven food experiences. Hospitality and food industry analysts note that Korean cuisine has moved beyond niche urban consumption in India and is now influencing mainstream retail, café, and quick-service restaurant trends.

The launch also aligns with Nongshim’s broader international growth strategy under its “Global Agility & Growth” vision. With South Korea’s instant noodle market reaching maturity, the company is focusing on overseas expansion to drive long-term growth.

According to company data, Nongshim recently reported annual global turnover of approximately KRW 3.5 trillion, equivalent to around USD 2.5 billion, and has set a target of reaching KRW 7.3 trillion in annual revenue by 2030 through international market expansion.

India has emerged as a priority market as organised retail, quick commerce, and global food consumption continue to expand rapidly. Industry observers estimate India’s instant noodle market has crossed USD 2.1 billion, with consumer demand increasingly shifting toward international flavours and premium packaged food formats.

Nongshim products are currently exported to more than 100 countries, while its flagship Shin Ramyun brand is available across over 200 countries and regions globally.

To strengthen accessibility and faster market penetration, Nongshim and its Indian distribution partner Rama Vision Limited are prioritising quick-commerce channels for the rollout. The new Shin Ramyun Kimchi Stir Fry product is being launched on Blinkit alongside the company’s existing ramen and snack portfolio.

Jo Yong-chul, President & CEO, Nongshim Co., Ltd., said, “India is one of the most exciting markets for Nongshim globally, driven by growing consumer interest in Korean food and evolving consumption patterns. Through the launch of Shin Ramyun Kimchi Stir Fry and our availability on Blinkit, we aim to make authentic Korean flavours more accessible to Indian consumers while strengthening our long-term presence in the country. China may be the biggest market right now, but in terms of market share growth, India is poised to become the No. 1 market within the next five years.”

Arhant Jain, Director – Marketing, Rama Vision Limited, said, “Indian consumers today are highly influenced by global food trends and digital culture, especially among younger audiences. Shin Ramyun Kimchi Stir Fry offers a distinctive Korean food experience that combines authenticity, flavour, and convenience—elements that strongly resonate with today’s evolving consumer preferences.”

Hospitality consultants believe the rise of Korean packaged food brands in India also reflects wider shifts in dining and retail behaviour, where digital culture, international entertainment content, and quick-commerce platforms are increasingly shaping food consumption patterns.