Restaurant India News: Maverick & Farmer Introduces Summer Drinks Line-Up with Cold Brew Focus

Maverick & Farmer has introduced a new summer beverage menu as part of its seasonal strategy to drive consumption during warmer months. The latest line-up focuses on cold brew formats, flavour experimentation, and non-traditional ingredient pairings aimed at expanding its beverage portfolio.

The menu is led by Cloudburst, a cold brew-based drink combined with orange zest and ginger foam, positioned to deliver a citrus-forward profile. Another addition, Kalimotxo, pronounced cali-mo-cho, builds on a cold brew base with a fruit-driven flavour profile, targeting consumers looking for more complex beverage options.

The company has also introduced Zero, a combination of espresso and almond served over ice, positioned as a sugar free option to cater to health-conscious consumers. Alongside new launches, Maverick & Farmer has brought back a seasonal product, I Know What You Drank Last Summer-The Sequel, featuring Matcha Aam Panna, which blends regional flavours with matcha-based formats.

Further additions include Matcha Malai, which combines tender coconut malai, coconut water, and matcha, and Tender Coconut Cold Brew, which continues to remain part of the brand’s seasonal portfolio.

The introduction of summer-specific menus reflects a broader trend where coffee-led brands are expanding beyond traditional hot beverages to capture demand for cold and functional drinks. By integrating regional flavours, cold brew formats, and sugar free options, Maverick & Farmer is aligning its offering with changing consumer preferences around seasonality, health, and product differentiation.

The move also highlights how premium coffee brands are leveraging limited-time menus to increase repeat visits and maintain engagement across key consumption periods such as summer.