Restaurant India News: LOUIS XIII Appoints Ankur Chawla to Strengthen Its Luxury Alcobev Presence in India

LOUIS XIII, the luxury cognac brand under Rémy Martin, has announced the appointment of Ankur Chawla as its Brand Ambassador and Strategic Consultant for India. This move signals the brand’s focus on strengthening its foothold in India’s expanding premium and luxury alcoholic beverage segment, aligning with the evolving tastes of high-net-worth consumers.

Chawla, a well-known name in the Indian hospitality and alcobev sector, brings more than 17 years of experience across luxury hotels, fine dining, beverages, and entrepreneurship. Over the years, he has built a reputation as a thought leader, author, and consultant, working with some of the most recognized global brands and institutions. His work combines operational insights with strategic direction, often leading to business transformation in competitive segments.

In his new role, Chawla will be responsible for elevating the LOUIS XIII brand experience in India. This includes curated events, exclusive tasting sessions, and storytelling experiences designed to build a deeper connection with Indian consumers. He will also develop long-term strategies to reinforce the brand’s positioning in the market and work with luxury partners and influencers to widen its presence across hospitality, lifestyle, and connoisseurship platforms.

“LOUIS XIII is not just a cognac, it is a legacy spanning century — a symbol of artistry, heritage, and luxury. Representing and advising such a brand in India is not only an honor but also an opportunity to create memorable experiences for a discerning audience that is rapidly embracing ultra-luxury. I look forward to deepening the connection between LOUIS XIII and India’s luxury consumers,” said Ankur Chawla on his appointment.

This appointment comes at a time when India’s luxury alcobev market is witnessing strong growth, with increasing consumer interest in heritage-led and premium experiences. For LOUIS XIII, the strategic addition of Chawla is expected to play a key role in its efforts to expand brand engagement and build long-term value in this fast-growing segment.