Restaurant India News: JioHotstar Integrates Swiggy for In-Stream Food Ordering During Live Matches

JioHotstar, in partnership with Swiggy, has introduced an in-app food ordering feature integrated directly into its streaming platform, allowing viewers to place food orders during live sports broadcasts without leaving the app. The feature has already been used by more than 37 million users during the ongoing cricket season.

The integration is currently available across more than 690 cities and is designed exclusively for mobile users. Viewers can browse restaurant listings, access match-linked offers, place orders, and track deliveries while continuing to watch the live stream. The move reflects a growing convergence between entertainment, commerce, and food delivery platforms, particularly during large-scale sporting events.

Early user data from the integration highlights changing food consumption patterns during live sports broadcasts. Burgers emerged as the most ordered dish during matches, surpassing biryani. One user reportedly placed 34 orders during the season, while another transaction included more than 100 burgers in a single order, indicating strong group-ordering behaviour during major matches.

The companies also reported high-value transactions through the feature, including a single order worth Rs 6,801. Another user reportedly saved up to Rs 12,947 through match-linked offers. Delivery timelines have also remained competitive, with one order fulfilled in 10 minutes and 42 seconds.

The highest ordering volumes were recorded during matches involving Mumbai Indians, while the game between Royal Challengers Bengaluru and Rajasthan Royals generated the highest single-match ordering spike. Hyderabad, Bengaluru, and Delhi emerged as leading markets for match-time ordering activity, alongside growing participation from cities such as Patna and Pune.

The collaboration is based on the growing consumer trend of ordering food while watching live sports. The companies are positioning the integration as part of a larger push toward combining content consumption with real-time commerce and contextual engagement.

“We are moving towards a world where the boundaries between content and commerce are becoming increasingly fluid. Streaming platforms will no longer operate in isolation, but as integrated environments that anticipate and enable what users want to do in the moment. Bringing together live sports and real-time commerce is an early expression of that future, one where engagement is not just about watching, but about acting in the moment,” said Ishan Chatterjee, CEO – Sports, Jiostar.

“Live sports viewing has evolved into a highly interactive experience, where fans often multitask while staying deeply engaged with the action. Ordering food during a match is already second nature for many viewers, and our partnership with JioHotstar allows fans to enjoy their favourite food and the match at the same time, without missing out on either,” said Rohit Kapoor, CEO, Swiggy Food Marketplace.

The initiative is being supported through a campaign titled “Match On, Munch On,” which is running across digital, social, and television platforms. The integration also aligns with JioHotstar’s broader focus on commerce-led engagement formats and interactive viewing experiences, while strengthening Swiggy’s presence in live entertainment-driven consumption occasions.