Restaurant India News: Ironhill India Launches Valkyrie Brew with All-Female Biker Group She for Society

Ironhill India, a key player in the country’s craft brewing scene known for creating immersive beer experiences, has introduced Project Valkyrie, a new collaboration with the all-female biker collective She for Society. The initiative brings together the world of craft brewing and high-performance biking to launch a limited-edition beer.

The project draws its name from Norse mythology, where Valkyrie represents warrior women who chose the brave and led them to victory. The symbolism of independence, resilience, and camaraderie aligns with She for Society’s mission of promoting social causes. The collaboration is both a cultural statement and a brewing innovation.

The launch event saw 35 riders complete a 2 km circuit before arriving at Ironhill Bengaluru, where their arrival was marked by roaring engines and attention-grabbing presence. Guests were then given a tour of the brewhouse, including fermenters, mash tuns, and copper kettles, followed by an interactive “grain-to-glass” brewing session. The riders actively participated in crafting the first batch of Valkyrie Brew.

“At Ironhill, we’ve always believed beer is more than a drink…it’s an experience,” said Teja Chekuri, Managing Partner, Ironhill India. “Project Valkyrie is about rewriting the script. This isn’t just a beer launch; it’s a story of collaboration and courage. Brewed by women, for everyone, Valkyrie is a testament to innovation and inclusivity in the brewing industry. The strength and individuality of these riders remind us to keep pushing boundaries, both in craft and culture.”

Harshini Devatha, founder and lead rider, She for Society, added, “Every ride we take has a purpose beyond the road. With Project Valkyrie, we’re not only celebrating the freedom of riding and the craft of brewing but also driving awareness for our mission, which focuses on raising funds to support education in rural communities. Partnering with Ironhill allows us to amplify that cause while showing that women riders are a force of resilience, courage, and change.”

The event concluded with a specially curated lunch where each dish was paired with Ironhill’s signature ales, reinforcing the brand’s approach to designing flavor experiences rather than simply serving beer.

The official “untap” of Valkyrie Brew, involving Ironhill brewers and the biker collective, is scheduled for later this month, aiming to position the beer as a standout offering in Ironhill’s craft beer lineup. Valkyrie Brew will be available at Ironhill Bengaluru, located at Sy no 90, 7 & 90/8, Outer Ring Rd, beside Radisson Blu 8, Marathahalli Village, Marathahalli, Bengaluru, Karnataka 560037.

With Project Valkyrie, Ironhill India is blending craft brewing with purposeful storytelling, reflecting a growing trend in hospitality where experiences, inclusivity, and community engagement play as important a role as the product itself.