
Lone Wolf, a premium beer brand from Onkara Beverages & Hospitality Pvt Ltd, has launched its Wild variant in Uttarakhand. The move marks an important step in the brand’s plan to expand its presence across India and enter high-potential markets.
It is known for its focus on quality and modern brewing. Its portfolio includes Alpha, a Belgian witbier; Mavrick, a 100 percent malt lager; Wild, a bold craft brew; and Strong, a higher-intensity variant. The range is aimed at consumers looking for variety and stronger flavour profiles.
The brand has seen steady growth since launch. In FY23, Lone Wolf recorded revenue of Rs 17 crore with sales of 1.3 lakh cases. In FY24, sales increased to 2.5 lakh cases and revenue crossed Rs 41 crore. In FY25, the brand sold 2.8 lakh cases and reported revenue of Rs 51 crore. For FY26, Lone Wolf expects to sell 3.5 lakh cases and reach revenue of Rs 60 crore.
The Uttarakhand launch aligns with Lone Wolf’s focus on premium beverage markets with strong tourist demand. The brand plans to engage local consumers through partnerships across music, art, food, and festivals, along with community-led experiences.
Atul Kumar Singh, Co-founder & MD Lone Wolf said, “Entering Uttarakhand represents our commitment to bringing bold, quality craft beer to consumers across India. We look forward to building deeper cultural connections and introducing our brews to new audiences who appreciate authenticity, flavour and craftsmanship. So far, Lone Wolf has been loved extensively by consumers across age-groups, and we are sure that Uttarakhand will accept our brews with much love and appreciation. ”
With this expansion, Lone Wolf aims to strengthen its national footprint and continue building its position in India’s premium beer segment.
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