Tea Post has introduced a new initiative titled ‘Apne Jaha, Utsav Waha’, designed to strengthen community engagement and create shared experiences centered around tea culture. The campaign was implemented across key cities, including Mumbai, Pune, Jaipur, Surat, and Ahmedabad, where the brand’s outlets underwent thematic makeovers to align with the festive atmosphere.
The initiative featured a series of open-to-public activities such as art sessions, diya-painting, and lantern-making workshops. The events were aimed at encouraging local participation and creating a sense of connection among guests. The cafés also incorporated soothing music and live shayari performances to enhance the overall in-store experience.
Darshan Dashani, Founder, Tea Post, said, “‘Apne Jaha, Utsav Waha’ was received beautifully by our existing and prospective patrons throughout the cities where we are present. We saw people of diverse ages coming together and celebrating cherished moments over a warm cup of homely chai. This has bolstered our belief in curating many more similar experiences for our patrons. We look forward to making it bigger and increasingly immersive in the coming times.”
During the celebrations, visitors also sampled the brand’s extensive tea menu, featuring 15 types of signature chai blends paired with popular Indian snacks like samosas, theplas, and maska buns—reinforcing Tea Post’s focus on authenticity and comfort-driven experiences.
Currently operating over 250 outlets across more than 60 cities in India and Dubai, Tea Post continues to expand its footprint as a café chain that blends tradition, community, and modern café culture. The initiative marks another step in the brand’s strategy to position its outlets as spaces that go beyond tea consumption, fostering everyday connections and shared experiences.
