Restaurant India News: Globus ANSA’s Carib Premium Strong Beer Makes Impact with 47,000 Cases Sold

Carib Premium Strong Beer has reported strong early sales in India’s largest beer market, selling over 47,000 cases within 2.5 months of its launch in Uttar Pradesh. Introduced under the Globus ANSA portfolio, the brand combines Caribbean heritage with a bold market positioning aimed at the premium strong beer segment.

The initial success has been attributed to targeted market execution, strong distributor relationships, and effective retail activation by the Globus ANSA sales team. A rapid rollout and wide retail presence have improved accessibility and visibility.  The brand’s marketing approach has been digital-first, backed by influencer collaborations to strengthen its connection with younger audiences. This strategy, combined with its island-inspired branding, is positioning Carib as a fresh and aspirational choice in the strong beer category.

P. S. Gill, CEO, Consumer Division at Globus Spirits Ltd., said, “Carib’s performance in UP is a reflection of the evolving consumer palate. Today’s drinker is looking for something new, bold & vibrant — and Carib delivers on all three. We’re proud to see it setting a new benchmark in the premium strong beer category.”

With a strong start in Uttar Pradesh, industry watchers will be looking to see how Carib leverages its early momentum for expansion in other key beer markets in India.