Restaurant India News: DS Group Partners with Marriott to Launch W Hotel in Delhi NCR by 2027

The Dharampal Satyapal Group (DS Group) has partnered with Marriott International to develop a new luxury hotel under the W Hotels brand in Delhi NCR, marking a significant addition to the region's premium hospitality landscape. The project involves an investment of Rs 400 crore and is expected to become operational in the second half of 2027.

The upcoming hotel will feature 200 rooms and will be located near Indira Gandhi International Airport, close to Aerocity, one of the capital region's key hospitality and commercial districts. The development will mark the entry of the W Hotels brand into Delhi NCR and will be the second W-branded property in India after Goa.

The project forms part of DS Group's broader hospitality growth strategy as it seeks to expand its presence in India's premium accommodation segment.

Rajiv Kumar, Vice Chairman, DS Group, said, “The Indian hospitality sector is currently witnessing an unprecedented growth trajectory, fuelled by a robust surge in domestic travel and a significant demand-supply mismatch in the premium segment. With approximately 0.27 hotel keys per 1,000 people compared to the global average of 2.2, India’s hotel penetration rate is roughly one-tenth of the global standard. As marquee global players are rapidly expanding their footprints across the Indian landscape, New Delhi remains the indispensable gateway to the high value diplomatic and corporate echelons that ultimately establish a brand's equity and authority in the subcontinent. The launch of Marriott International’s W Hotels brand reinforces our continued commitment to the hospitality business and marks a significant milestone in DS Group's growth strategy, aligned with our long-term vision of providing unparalleled experiences to our guests.”

Nathan Andrews, Business Head, Hospitality, DS Group, said, “This project is a significant step for the DS Group as we expand our hospitality footprint with a target of 10–12 hotels by FY29. By bringing the iconic W Hotels brand to Delhi NCR, we are setting a new benchmark for design-led luxury, project in one of India’s most competitive markets. The Aerocity area continues to demonstrate exceptional demand and RevPAR growth, making it the ideal location for a globally recognized brand that combines unmatched connectivity with long-term value for Delhi NCR. This partnership underscores our commitment to shaping the future of Indian hospitality by delivering curated, high-impact experiences for the modern global traveller.”

Marriott International highlighted the strategic importance of the signing as it continues to expand its luxury portfolio in India.

Kiran Andicot, Senior Vice President, South Asia, Marriott International, said, “As Marriott International continues to expand our hospitality options in India to meet the evolving needs of both guests and owners, the signing of our first W Hotels in Delhi NCR is set to introduce a bold new expression of luxury to this dynamic, high-energy market. We are delighted to collaborate with the Dharampal Satyapal Group, whose legacy of excellence and forward-looking approach to premium, experience-led hospitality aligns seamlessly with Marriott International’s commitment to delivering differentiated, high-quality hospitality experiences, grounded in strong partnerships and a shared vision for long-term value creation.”

The signing comes as DS Group accelerates its hospitality expansion plans. The company has outlined investments of Rs 1,000 crore over the coming years and aims to double its room inventory by 2029. Its expansion strategy will focus on luxury and mid-scale hotel developments across Tier I and Tier II cities.

DS Group's current hospitality portfolio comprises six operational properties, including Namah Nainital, Namah Jim Corbett, Radisson Blu Guwahati, InterContinental Jaipur, Renaissance Bengaluru and Holiday Inn Express Kolkata.