Restaurant India News: ‘DRIX’ a Culture-Forward House of Functional Beverages Launches it’s First Line Prebiotic Sodas

DRIX, a house of new age functional beverage brand born in Kochi and raised in Bangalore, launched their first line of prebiotic sodas, marking a major shift. DRIX is the first drop in a larger movement—a house of functional beverages built on community, culture, and everyday wellness. From sparkling waters to clean energy gels, every product is designed for people who want more from what they consume.

DRIX is not just another better-for-you brand, “India has one of the largest soda markets in the world, yet consumers get almost nothing from it,” said Rahul S Stephen, Co-founder & CEO of DRIX.

“Gen Alpha won’t drink the sodas we grew up with, and that’s exactly the shift we’re building for. It’s time our beverages are than just sugar. DRIX is our answer to that. We’re not just building a beverage, we’re building a culture-forward brand,” said Bikash Parik, Co-founder & CMO of DRIX.

He added, “At DRIX, we believe community is everything. It’s not just about what’s in the can, but how it fits into your lifestyle, your values, and your identity. From design to voice to the rituals we create around it, we want DRIX to feel like a movement, one that celebrates wellness, creativity, and connection. That’s the future we’re raising a can to.”

DRIX comes in two bold flavors—Peach & Cream and Yuzu Citrus—each can packed with 5–7g of prebiotic fiber, zero sugar, low calories, and tailored for Gen Z, Gen Alpha, and health-conscious millennials. With the functional beverage category growing at 8% CAGR, DRIX is eyeing a ₹250 crore milestone in 5 years, aiming for 10% of India’s projected ₹2,500 crore functional soda market.

Currently live on Swiggy Instamart (Mumbai & Bangalore) and BigBasket, DRIX also reaches consumers through 3,000+ vending machines. Offline, the focus is on premium general trade outlets in high-footfall neighborhoods, with retail presence across 12 cities, including Mumbai, Bangalore, Pune, Ahmedabad, Kolkata, and Chennai.

In HoReCa, DRIX is already in upscale bars, cafes, and restaurants in Bangalore, with expansion planned into MNC cafeterias, premium cafes, and fine dining spaces nationwide.