Restaurant India News: Chinese Wok Turns 10: 240+ Stores, 35+ Cities, and 500-Store Goal by FY27

Chinese Wok, India’s largest homegrown Desi Chinese quick-service restaurant (QSR) chain, has completed a decade in business, growing from a single outlet in 2015 to over 240 stores across 35 cities. This milestone highlights the brand’s role in shaping the Desi Chinese category and its rise as a significant player in India’s competitive QSR market.

At a time when international QSR chains dominated, Chinese Wok positioned itself as a culturally resonant, locally built alternative. Over the years, the brand has leveraged its understanding of Indian consumers to innovate across menus, store formats, and regional expansion strategies.

In the past year alone (2024–25), Chinese Wok opened over 60 stores, including a strong entry into East India with multiple outlets in Kolkata. The company is now expanding aggressively into Tier 2 and Tier 3 cities while consolidating its presence in metros. The brand has set a target of reaching 500 outlets by FY27.

"This milestone isn’t just about numbers, it’s about proving that a home-grown brand, built on cultural insight and quality obsession, can lead the way in India’s competitive QSR landscape and set benchmarks for Indian QSR brands globally. The next decade will be about redefining Desi Chinese for every corner of India and beyond," said Aayush Madhusudan Agrawal, Founder and Director, Lenexis Foodworks.

To commemorate its 10-year anniversary, Chinese Wok has introduced a special emblem representing its growth and vision. This updated visual identity will appear across its stores, packaging, and digital platforms throughout the campaign period.

The brand has also rolled out 10 consumer-driven initiatives, including limited-edition menu offers, exclusive food films, social media contests, and in-store celebrations. All these activities align with its theme: “Celebrating 10 Woktastic Years.”

Chinese Wok operates on a COCO-led model, which ensures operational consistency at scale. With a loyal customer base and strong expansion plans, the brand is entering its second decade with a focus on format innovation, category leadership, and deeper consumer engagement, both in India and potentially overseas.