Restaurant India News: Burger Singh Expands to IIT Kanpur, Strengthening Its Presence in High-Density Youth Markets

Burger Singh, India’s leading homegrown burger chain, has opened its newest outlet at IIT Kanpur, marking another step in the brand’s effort to grow across India’s high-footfall, youth-driven, and institutional markets.

The launch strengthens Burger Singh’s strategy of expanding into high-traffic, high-engagement locations such as universities, hospitals, metro stations, and airports formats that enable quicker rollouts, greater accessibility, and a stronger on-ground presence.

Kabir Jeet Singh, Founder & CEO of Burger Singh, said, “We’ve built Burger Singh on the idea that entrepreneurship in India shouldn’t be limited by capital. Our low-capex model allows first-time business owners to run profitable QSR outlets in high-demand zones like campuses and transit spaces. IIT Kanpur represents that spirit perfectly, young energy, ambition, and the drive to build something of their own.”

Bhargav PV, Chief of Staff at Burger Singh, added, “Our kiosk and compact formats are built to minimise location risk. They work across high-footfall zones, from campuses to metro stations, without the heavy overheads of traditional QSR spaces. The model gives us flexibility to test, scale, or relocate quickly, while maintaining strong unit-level profitability. That’s been key to our rapid, sustainable expansion.”

With over 180 outlets across 80+ cities, Burger Singh is rapidly expanding through its co-investment franchise model, where compact format investments start at ₹24–30 lakh, depending on location and size. The model supports local entrepreneurs with quicker breakeven timelines, robust operational backing, and steady profitability across formats.

Staying true to its mission of smart, scalable growth, Burger Singh continues to widen its reach into new cities and customer segments building a nimble, profitable, and proudly Indian QSR network.