Restaurant India News: Boba Bhai Expands Footprint With 100th Store Launch in Gurugram

Boba Bhai, India’s leading omnichannel bubble tea and Korean street food brand, has reached a significant milestone with the opening of its 100th outlet at Gurugram. The launch marks another step forward in the brand’s rapid nationwide expansion and strengthens its presence across North India.

Founded in 2023, Boba Bhai pioneered the Korean-Indian fusion QSR concept in the country. The brand is known for its diverse range of bubble teas inspired by Korean, Taiwanese, and Japanese flavours, complemented by Korean street food and fusion burgers crafted for Indian palates. 

The Gurugram outlet becomes Boba Bhai’s 28th store in the Delhi-NCR region and it’s eighth in Gurugram, highlighting the market’s strategic importance to the brand’s growth plans. The opening aligns with the company’s expansion strategy of deepening its footprint in major metropolitan cities while accelerating its presence in emerging Tier-2 markets.

To commemorate the 100-store achievement, Boba Bhai rolled out a special opening-day promotion, offering selected menu items at ₹100. Guests had the opportunity to enjoy the brand’s signature bubble teas, Korean-inspired burgers, fried chicken, ramen bowls, loaded fries, momos, and other fusion favourites.

The new outlet also showcases an expanded menu featuring beverages such as Taro Lava Bubble Tea, Tender Coconut Bubble Tea, Japanese Matcha Bubble Tea, Mango Matcha Bubble Tea, and a newly introduced range of Cheese Foam Cloudy Drinks. Food offerings include Korean Corndogs, Korean Fried Chicken, Honey Sriracha Burgers, Loaded Fries, ramen bowls, and a variety of all-day snacking options.

“Reaching 100 stores is a defining moment for Boba Bhai and a reflection of how strongly consumers across India have connected with our brand. Gurugram has been an important market for us, and this launch represents not just another store opening but the next phase of our expansion journey. While we continue strengthening our presence in metro cities, we are equally focused on taking Boba Bhai to newer Tier-2 markets where demand for global flavours and accessible QSR experiences is growing rapidly,” said Dhruv Kohli, Founder, Boba Bhai.

With 100 outlets now operational across India, the company continues to grow while offering innovative and flavour-forward dining experiences.