Reliance to now foray into restaurant biz with Armani eatery

Reliance Industries is set to foray into the restaurant business by collaborating with a Michelin-starred Armani eatery for this purpose.

The Mukesh Ambani-owned company will be spearheading its food business in collaboration with Emporio Armani, the Milan-based luxury company. Reliance is aiming to launch the first Emporio Armani restaurant in its upcoming luxury mall in Mumbai’s Bandra Kurla Complex.

After Paris, Milan, New York, Tokyo, Munich and Dubai, Mumbai will be the latest city where the Michelin-star Armani launches its restaurant.

The firm is developing a mega-commercial complex in BKC called Jio World Centre. This complex will house an international convention centre, hotels, two shopping centres including a luxury mall, a performing arts theatre, a rooftop drive-in movie theatre and commercial offices. The luxury mall will be opened next year.

A Reliance spokesperson said, “We are never the spokesperson as Reliance/India operator and always want our brand partners to be the face of the brand in India.”

The company is already a master franchisee of Armani. It operates Emporio Armani, Giorgio Armani and Armani Exchange branded outlets in India.

At present, Armani is operating 20 restaurants around the world. The brand unveiled its first restaurant in Paris in 1998.

The new restaurant will be the latest addition to the partnership between Reliance and the Italian luxury giant.