Pride of Cows Aims for Purity

Parag Milk Foods Pvt Ltd has taken the initiative in creating awareness on the issue of adulteration in milk. Having launced Pride of Cows in year 2011, they are taking prolonged measures with unique F2H (Farm to Home) service so that every home gets purified milk directly from Bhagyalaxmi Dairy Farm, Manchar at the outskirts of Pune.

The initiative for stopping the poisoning of milk was taken because India has been facing the issue of adulteration in milk since long and this issue was taken by various government bodies and dairy companies. The milk by Parag Milk Foods is premium, unadulterated, in its most natural form and quality controlled through specially designed nutritional meal.

Talking about the initiative, Mr. Devendra Shah, Chairman, Parag Milk Foods Pvt Ltd said, “After piloting this ambitious project ‘Pride of Cows - by invitation only’ in south Mumbai, we extended it to Pune and other parts of Mumbai and have had overwhelming response. Pride of Cows is happy to reach out between Bandra and Goregaon and we are confident Pride of Cows will be a big hit”.

Some of the Pride of Cows clientele include Sachin Tendulkar, Raj Kundra, Hrithik Roshan, Nita Ambani, Farhan Akhtar, Amitabh Bachchan, Kiran Rao, Akshay Kumar etc. 

Mr. Mahesh Israni, Chief Marketing Officer, Parag Milk Foods Pvt Ltd asserted, “At Bhagyalaxmi Dairy Farm we love our cows and treat them well which can be felt in the taste of ‘Pride of Cows’. We are confident of reaching 20,000 customers in next 12-18 months. To achieve this growth, we are focusing more on BTL activities. This will create awareness about the quality of milk and its health benefits.”