Popeyes Expands in Coimbatore With Three New Restaurants as Jubilant FoodWorks Targets South India

Jubilant FoodWorks Limited has expanded Popeyes’ presence in Coimbatore with three restaurants across the city, strengthening the Louisiana-style fried chicken brand’s footprint in Tamil Nadu. The outlets are located at Brookefields Mall, Prozone Mall and Civil Aerodrome Post, covering key retail, commercial and residential catchments.

The expansion gives Popeyes a presence across multiple consumer hubs in Coimbatore, a city with established IT, manufacturing and education sectors and a growing organised foodservice market. The brand’s latest outlet at Brookefields Mall forms part of the three-location rollout.

Popeyes, which is operated in India by Jubilant FoodWorks, has expanded across markets including Bengaluru, Chennai, Delhi NCR, Mumbai and Punjab. Its core offering includes fried chicken prepared using a 12-hour marination process with Cajun spices, followed by hand-breading and cooking.

Vibhor Gupta, EVP and Chief Business Officer, Popeyes, Jubilant FoodWorks Limited, said, “We have been receiving tremendous customer love and queries from Coimbatore, asking us to launch in the city, and we are excited to mark our entry with three restaurants, with many more to come. At Popeyes, every new restaurant represents more than just expansion, it is an opportunity to introduce more consumers to our authentic Louisiana flavours and hospitality. We see Coimbatore as a high-potential market with a growing appetite for bold, flavour-first dining experiences, and our entry into the city marks another strategic step in expanding Popeyes®’ presence across India's key consumption centres. We look forward to becoming a part of Coimbatore's vibrant dining culture and serving our world-famous chicken to the city's growing community of food lovers.”

The company is using the campaign “World Famous Chicken, Loved by Millions – Namma Kovai, Namma Popeyes” for the Coimbatore launch. As part of the opening, Popeyes is also offering 15 pieces of Popeyes world-famous chicken for INR 399 for a limited period.

The three-outlet rollout expands Popeyes’ presence in Tamil Nadu and reflects Jubilant FoodWorks’ strategy of taking the QSR brand into additional urban markets with growing demand for international food formats.