Noto targeting health-conscious consumers with launch of its new low-calorie, high-protein ice cream range

Each ice cream tub includes 75-95 calories, 3g of fat, 75% less sugar than regular ice creams, and a healthy helping of prebiotic fibres, which is also Keto-friendly.
  • Vaishnavi Gupta Features Writer
Ice cream

Noto has introduced six variants of low-calorie, high-protein ice cream, including Dark Chocolate, Caramel Sea Salt, Spicy Guava, French Vanilla, Mangoes and Cream and Mocha Choco Chip.

Each ice cream tub includes 75-95 calories, 3g of fat, 75% less sugar than regular ice creams, and a healthy helping of prebiotic fibres, which is also Keto-friendly.

Ashni Sheth and Varun Sheth, Founders of Noto, said, “This generation is exceedingly mindful of what is on their plate. Diets are no longer a fad but a lifestyle. People want to eat right to feel good. We give them just that.”

“Most people associate healthy products with bland taste and lack of flavours. This is an important insight from our survey, as we want people to know that we have done everything possible to make sure taste is not compromised just because it’s a healthy product. We have gone out of our way to ensure Noto tastes just as creamy and delicious as your regular tub of indulgent ice cream,” they added.

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