Nom Nom Express Expands Cinema Tie-Up With PVR for Onslaught

Nom Nom Express, the QSR brand operated by Aspect Quick Service Restaurants (Aspect QSR), has partnered with PVR to launch a food offering linked to the upcoming action thriller Onslaught, scheduled for release on 4th September.

The collaboration will feature Bao + Fries + Beverage combinations from Nom Nom Express at participating PVR locations. The offering includes the Crispy Veg Patty Bao Combo priced at INR 129 and the Crispy Chicken Patty Bao Combo at INR 149.

The association also extends to the brands’ digital ordering channels. The Onslaught Meal Combo Selection will be available through Swiggy and Zomato, allowing the promotion to reach customers outside cinema locations.

The partnership forms part of its strategy to use entertainment-led associations as an additional consumer touchpoint beyond its restaurant outlets. Such collaborations allow QSR brands to connect food purchases with cinema visits and other entertainment occasions.

Sandeep Singh, CEO, Aspect QSR, said, “At Nom Nom Express, we believe that food and entertainment have the power to come together to create memorable experiences. Our association with PVR for Onslaught brings the energy and excitement of the big screen into our food offering, with bold, accessible flavours that complement the spirit of the film. It is an exciting opportunity for us to connect with audiences in a fresh and relevant way while making their movie experience even more enjoyable.”

Vijit Malviya, Senior Marketer at PVR INOX Pictures, said, “Onslaught is a story that celebrates strength, resilience and the instinct to fight for the people you love. We’re delighted to partner with Nom Nom Express to bring the spirit of the film beyond the big screen and create an engaging experience for audiences. This collaboration is a great example of how entertainment and food can come together to build excitement around a theatrical release, and we look forward to audiences enjoying this association as they gear up for Onslaught’s release on 4th September.”

The partnership comes as QSR operators increasingly look beyond conventional restaurant-led marketing to build presence across entertainment and digital consumption occasions. For Nom Nom Express, the PVR association combines an in-cinema food proposition with delivery-platform availability, giving the brand two channels to promote the Onslaught-linked menu.