- December 23, 2019 / 4 min readThe new Dosa Masala burger is made with a tasty and spicy grilled vegetable patty flavored with a mix of Indian spices.
Inspired by Indian taste palate, McDonald’s has introduced ‘Dosa Masala’ burger to its menu across restaurants in north and east of India. Priced at Rs 59, the new burger is a part of the all-day menu and will be available across all restaurants in north and east of India.
The new Dosa Masala burger is made with a tasty and spicy grilled vegetable patty flavored with a mix of Indian spices, exclusively crafted by McDonald’s for its Indian customers to deliver the iconic taste customers know and love. The patty is topped with a tangy rasam sauce to give a burst of authentic regional flavors, and all that packed in a whole wheat bun topped with black and white sesame seeds.
Ajita Saxena, Director (Marketing), McDonald’s, North and East India, said, “We are excited to bring Dosa Masala burger to our customers in north and east of India. We have a proud legacy of bringing authentic local flavors to our customers. McAloo Tikki is one such menu item that is very popular among our consumers here.”
“With Dosa Masala, we are providing more options in the vegetarian menu, staying close to the Indian taste palate. At McDonald’s, we remain committed to develop products as per the tastes and preferences of our customers,” Saxena added.
McDonald’s recent launch of its breakfast in North & East of India
Recently, McDonald’s launched its popular breakfast menu in the north and east of India, which has received positive feedback from the customers.
The menu offers a choice of breakfast options such as Veg McMuffin, Egg & Cheese McMuffin, Sausage McMuffin, Egg & Sausage McMuffin, Hotcakes, Hash brown along with coffee and available beverages.
Adding delight to the mornings, McDonald’s is offering the choice of a complimentary beverage with Veg McMuffin or Egg & Cheese McMuffin. Additionally, dine-in customers can enjoy unlimited coffee refills during breakfast hours.
Saxena stated, “Our customers are at the core of everything that we do at McDonald’s. We have been receiving continuous customer feedback to bring the breakfast menu back in North and East of India. We are excited to launch breakfast with a variety of menu items. We look forward to their continuous patronage.”
McDonald’s top priority is to deliver overall value with the highest quality restaurant experience to the customers by offering hot, fresh, great-tasting food with fast, friendly service, in a welcoming, comfortable environment. Consumer’s willingness to explore different options makes McDonald’s breakfast a great choice.
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