Domino’s plans to enhance consumer's dine-in experience with new store design

Jubilant FoodWorks is making considerable investments in strengthening its own digital assets, delivery experience and improving dine-in revenue stream, building the brand and innovation.
  • vaishnavi News Editor
Domino’s

Domino’s Pizza chain, operated by Jubilant FoodWorks Ltd (JFL) in India, has started launching quick-service restaurants (QSR). These QSRs are on the lines of the ‘Experience Of The Future’ (EOTF) stores operated by Hardcastle Restaurants, the master franchisee for McDonald’s/McCafe QSRs in West and South India.

With this move, Domino’s is planning to enhance the dine-in experience and cater to the changing needs/preferences of customers patronising its QSRs.

Hari Bhartia, Co-Chairman, Jubilant FoodWorks Ltd (JFL), said, “The new store design being introduced in the June quarter is receiving tremendous response from customers.”

“We have begun to roll out this new Domino’s store design in the first quarter of fiscal 2020. And nine out of our 26 new Domino’s stores being added in the June 2019 quarter are based on this contemporary design. We have also introduced digital kiosks to improve customer experience in ordering,” he added.

Jubilant FoodWorks is making considerable investments in strengthening its own digital assets, delivery experience and improving dine-in revenue stream, building the brand and innovation.

Pratik Pota, CEO of JFL, said, “Apart from having significantly improved interiors and better ambience, the one additional investment we are making is in putting in technology in the store, whether it is a self-ordering kiosk or whether it is digital screens. There is a small delta cost (of 10% over the earlier store set up cost) which comes on account of these tech investments in store.”

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