Impulse Coffees Launches Ube Latte With L-Theanine for Focus

Impulse Coffees has launched its Ube Latte for Focus, adding a functional beverage to its portfolio of Arabica coffee and flavour-led products. Founded by Sarah Sarosh, the brand has developed the new premix around Filipino ube and L-theanine.

The product uses real Filipino ube sourced from the Philippines, along with L-theanine, beetroot extract, saffron and a coconut-based non-dairy creamer. It is made without artificial colour or artificial flavouring and is low in calories.

L-theanine is the primary functional ingredient in the formulation. It is a naturally occurring amino acid associated with focus and attention. The launch reflects the growing overlap between flavour-driven beverages and products positioned around functional ingredients.

Ube, a naturally purple yam, provides the latte with its characteristic colour and flavour. Beetroot extract supports the colour profile, while saffron contributes a subtle flavour. The coconut-based creamer provides the drink with its creamy texture.

The product is sold as a premix for at-home preparation. One serving uses 5 g of the premix with 100 ml of milk. Consumers can also use the Impulse Coffees whip frother to prepare a more aerated version.

Sarah Sarosh, Founder, Impulse Coffees, said, “With Ube Latte for Focus, we wanted to explore what happens when a flavour people are increasingly curious about is brought together with a functional ingredient in a format that feels familiar. L-theanine was an important part of that thinking, because we wanted the product to have a clear functional purpose while still being something you would genuinely look forward to drinking. Ube gave us the opportunity to approach that idea in a way that felt distinctive to Impulse.”

The launch comes as ube continues to find applications across beverages and desserts, particularly in latte and café formats. Impulse Coffees has combined the ingredient with L-theanine and packaged it as a ready-to-prepare premix.

The Ube Latte for Focus was launched on September 18, 2026, and is available exclusively through Impulse Coffees. The launch campaign features creator Aditi Shreshtha, also known as That Quirky Miss.