iD Fresh Food looks to enter into North Indian market

The Premji-backed iD Fresh Food is planning to foray into the North Indian market by early next year. The company will first enter Delhi and Kolkata.

With this expansion, a ready-to-cook food company aims to reach Rs 10 billion in revenues within the next five years.

PC Musthafa, Founder and CEO of iD Fresh Food, said, “For now, we will use our existing manufacturing units in Hyderabad and Mumbai to cater to the markets in North India. Both these plants have a production capacity of 50,000 kg batter per day.”

The company also has production units in Bengaluru, Chennai, and Dubai. These units are serving the UAE market. By the end of this financial year, the Dubai plant will also start supplying to Oman and Saudi Arabia.

“We are also in talks to enter developed markets such as the US and UK as we think our products will be well accepted by the large Indian diaspora in those countries. Hopefully, this may happen by end of FY20,” Musthafa added.

iD Fresh Food reaches over 100,000 homes with its products. These products have a shelf life of up to seven days.

Presently, the company is generating 75% of its Rs 2.75 billion revenues from Southern states and Maharashtra. The rest is generated by the UAE.