- November 22, 2019 / 8 min readIce Cream Lab is a liquid nitrogen-based molecular gastronomy concept that turns all-fresh natural ice cream base into ice cream instantly.
Ice Cream Lab is planning to have around 30-50 operational stores in India over the next 12-18 months.
The brand is globally known for its unique way of making made-to-order ice cream instantly. Ice Cream Lab is a liquid nitrogen-based molecular gastronomy concept that turns all-fresh natural ice cream base into ice cream instantly.
Rashed Hareb, Partner, Ice Cream Lab, said, “We have made a 3-5 year expansion plan for India. Over the next 12-18 months, we are looking for 30-50 operational stores in India. Looking at the market viability in India, it is something very achievable. We have already signed four franchise partners and are in advanced stage with many more prospects.”
First store launch in Hyderabad
Recently, Ice Cream Lab has opened its first franchise outlet in Hyderabad. The brand has aggressive plans to spread the franchise base to the top-10 cities.
The ice cream chain has also signed franchise agreements for locations including Bengaluru, West Bengal, and Punjab.
Hareb, Partner stated, “We are very pleased to open our first store in Hyderabad. The city is on a fast economic growth path with the influx of corporate houses and MNCs which are attracting large manpower and skilled resources. Establishing our first store in Hyderabad is our judicious move to get right brand awareness and to provide a robust start to our brand in India.”
Different formats for Ice Cream Lab franchise
Currently, Ice Cream Lab is working on 3 distinct models in India. The first model is the grab-and-go food kiosk model, requiring the investment of Rs 32 lakh and an area of 100-150 sq ft. The band’s second model is an Ice Cream Lab café that requires an investment of Rs 50 lakh and an area of 400-500 sq ft and the third model is the large-format café model requiring an investment of Rs 70 lakh and an area of 800 sq ft.
“The initial investment includes the operating expenses for the first two months. While the operational expenses do not exceed 30-35% of the monthly revenues, all Ice Cream Lab franchise models offer a profit margin of 32%. In addition, we offer end-to-end logistics support to all our franchisees,” Hareb added.
Ice Cream Lab has already collaborated with a supplier for delivering quality-controlled milk as well as a vendor for offering machinery and equipments to all franchisees at competitive rates. It has further deployed an on-ground team that will supervise franchise operations, training and logistical support on a day-to-day basis.
Search for top Restaurant Suppliers in your city