ICC & Coca-Cola enter into five-year global partnership

With this partnership, Coca-Cola becomes exclusive non-alcoholic beverage partners of the ICC until 2023.
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The International Cricket Council (ICC) has entered into a five-year global partnership deal with beverages maker Coca-Cola. With this partnership, Coca-Cola becomes exclusive non-alcoholic beverage partners of the ICC until 2023. 

David Richardson, CEO of ICC, said, "It is our pleasure to welcome Coca-Cola on board as an ICC partner for the next five years. As one of the world’s biggest sports with more than 1 billion fans, we are delighted to partner with Coca-Cola, one of the biggest brands in the world."

T. Krishnakumar, President, Coca-Cola India and South West Asia, stated, "In line with our long history of partnering with major sporting events globally, our strategic partnership with ICC reinforces our long-standing commitment to refresh sports fans and enhance their entertainment experience. We look forward to delighting our consumers with our diverse portfolio and engagement opportunities to create unique experiences for fans through the next five years and even beyond that."

Vijay Parasuraman, Vice- President, Marketing, Coca-Cola India and South West Asia, added, "Consumers are at the heart of Coca-Cola’s beverage portfolio. As part of our partnership with ICC to inspire moments of optimism and happiness amongst consumers, we will also offer fans a chance to watch the 2019 ICC World Cup matches live."

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