- October 3, 2019 / 4 min readThis move is in line with Coke’s efforts to deliver more beverage options that meet changing preferences, lifestyles and tastes.
The Coca-Cola Company will soon launch Coca-Cola Energy in the US, bringing new fans into the energy drink category. This move is in line with Coke’s efforts to deliver more beverage options that meet changing preferences, lifestyles and tastes.
The company will be offering Coca-Cola Energy; Coca-Cola Energy Cherry, a flavour available exclusively in the US; and its zero-calorie counterparts in 12oz sleek cans as of January 2020.
Earlier this year, Coca-Cola Energy was launched in Spain and Hungary. Currently, the energy drink is available in 25 countries including Great Britain, Ireland, Spain, Germany, Holland, Norway, Sweden, France, Belgium, Romania, Hungary and Australia.
Janki Gambhir, Coca-Cola trademark innovation brand director, said, “As a total beverage company, we’re constantly looking for ways to evolve our portfolio and bring people the drinks they want – in a range of categories and package options.”
“Coca-Cola Energy was developed by listening to people who told us they wanted an energy drink that tastes more like Coca-Cola than a traditional energy drink,” Gambhir further stated.
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