Cloud-kitchen brand TTSF CloudOne partners with Tiger Shroff, to open 150 kitchens by 2022

TTSF Cloud One, a multi brand cloud kitchen expected to invest Rs 25-30 crore over the next 2 years.

The group will use the money to expand company owned cloud kitchens, retail stores as well as franchised stores and franchised cloud kitchens.

Co-founded by the creators of India’s renowned milkshake QSR chain The ThickShake Factory is

The venture is a brand licensing deal with Tiger Shroff, the first of its kind in the Indian food-tech sector.

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“I am very excited to be partnering with these young entrepreneurs with the vision to change the future of food service in India and to be creating a healthy food brand which is extremely close to my heart”, said Tiger Shroff.

TTSF Cloud One will now compete with Rebel Foods who has scaled up cloud kitchens in the Indian market. Adapting to the current pandemic scenario, TTSF Cloud One Pvt Ltd is the latest business venture from the pioneer of Milkshake retailing in the Indian market, The ThickShake Factory.

 

‘’We see a very large opportunity in Cloud Kitchens and with PROWL FOODS, we aim to become one of India’s foremost healthy food brands using an Internet First approach model. We believe in the next few years, India’s biggest F&B companies will be Internet First, without many physical retail stores and we aim to be one of them. Tiger has a huge audience and fan bases that are fitness enthusiasts and want to follow him. Our brand will provide that opportunity for his fans’’, added Yeshwanth Nag, Co- Founder - TTSF Cloud One.

With a plan to develop & curate multiple brands, TTSF Cloud One is aiming to operate over 150 Cloud Kitchens by 2022.

Also Read: Is Milk Shake Franchising Turning Big in India

This partnership looks to enter the Fit Meals segment via Cloud kitchens as well as retail stores. ProwlFoods nearest competitor in India would be Mukesh Bansal’s promoted Eat Fit, part of Cure Fit.

The new range of Ready-To-Eat Fitness Meals brings to life the core idea based on Tiger’s personality of “Eat Better, everyday” & his appeal to the masses enabling a much higher penetration across India beyond just the Tier 1 markets. These include a collection of Daily balanced multi cuisine Meal boxes, Gourmet Rolls & Wraps, Khichdi, Salads & Gluten Free desserts.