- June 29, 2019 / 4 min readThe company is operating through the FOCO model (Franchise Owned-Company Operated).
Cinste Fresho is looking forward at expanding its presence on PAN India scale with the help of franchising. The company is operating through the FOCO model (Franchise Owned-Company Operated).
Fresho is all about fresh, simple & hygienic food with comforting ambience. The brand was launched with an aim to offer fresh and hygiene food to all without budget constraint.
Amit Nigam, Founder & MD, Cinste Ventures, said, “Our brand Fresho was started with the notion of serving quality and affordable food. We had our office in an industrial area, where there was no proper food joint. Working class people were eating from road-side carts, where the foods were prepared in unhygienic condition and in cheap oil. So, that’s how the Fresho was conceptualized, that can provide good food in a hygienic environment at almost the same price.”
“The products in our menu range around Rs 50-60. So, that’s how we differentiate ourselves from the competition. We provide quality food at the price of food available at road-side carts,” he added.
The brand’s exclusive menu range includes Thali, Chinese, Meal, Combos, Appetizers, Breads, Snacks and Chillers. Experienced Chef, Kitchen staff an excellent vendor helped Fresho achieve the highest quality standards in food and service industry without affecting menu prices.
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