Baskin Robbins India Operator Graviss Looks to Bring Dunkin’ Back

Dunkin’ could be preparing for a fresh start in India as Graviss Group, the master franchisee of Baskin Robbins in the country, is in discussions with Inspire Brands to acquire the coffee and doughnut chain’s franchise rights, according to a report by The Economic Times.

The discussions follow Jubilant FoodWorks' decision to return Dunkin’s franchise rights to Inspire Brands, bringing an end to the companies' long-standing partnership. While concluding its association with Jubilant, Inspire Brands has reaffirmed its commitment to the Indian market and is exploring a new franchise partner to lead the brand's next phase of growth.

According to the report, Graviss Group plans to reposition Dunkin’s business model if the agreement is finalised, recognising that the brand’s standalone coffee-and-doughnut format has struggled to gain widespread acceptance among Indian consumers.

Graviss Group has an established presence in the food and hospitality sector through brands including Baskin Robbins, InterContinental Marine Drive, Mayfair Banquets, and The Brooklyn Creamery. According to Tracxn, Graviss Foods reported revenue of Rs 354 crore in FY25.

The company introduced Baskin Robbins to India in 1993 through a joint venture and secured exclusive rights for the SAARC region in 2007. The ice cream brand currently operates more than 800 outlets across 230 cities, supported by nearly 5,000 retail points of sale, while also exporting products to franchise partners in Mauritius, Seychelles and the Maldives. This existing distribution and operational network could support Dunkin’s expansion if the proposed transaction is completed.

Jubilant FoodWorks’ 15-year franchise agreement with Dunkin’ is scheduled to conclude on December 31. Earlier this year, the company informed stock exchanges that ending the partnership would not have any material financial or operational impact on its business.

Dunkin’ ended FY25 with 27 outlets in India, contributing only 0.61 percent of Jubilant FoodWorks’ total revenue while reporting losses of around Rs 19.1 crore.

The brand entered the Indian market in 2012 and expanded to more than 70 stores within four years. However, limited consumer acceptance of its original format resulted in multiple store closures, with several larger outlets later being converted into smaller kiosks and takeaway formats.

If the franchise agreement is finalised, Dunkin’ could gain another opportunity to strengthen its presence in India's growing foodservice market under a new operating partner.