- May 30, 2019 / 3 min readThis partnership marks the first ever movie integration for the brand.
In order to connect with its younger audience, Chocolate Horlicks, a GSK Consumer Healthcare product, has collaborated with popular toon character Chhota Bheem. This partnership marks the first ever movie integration for the brand, with ‘Chhota Bheem Kung Fu Dhamaka’.
The collaboration is supported by an outreach campaign including television and digital campaigns culminating through an on-ground activation, in line with the campaign idea of “Horlicks Chocolicks ke liye Kuch Bhi Karega.”
Vikram Bahl, GSKCH Indian subcontinent area marketing lead, nutrition, and digestive health, said, “At GSK, we look forward to creating brands and campaigns that directly connect with our audience. Chocolate Horlicks is one of our most successful brands and its taste enjoys high equity with children.”
“To strengthen our connection with the younger audience, we associated with Chhota Bheem, which is one of the most loved toon characters amongst kids. This integration is aimed to delight them, not just with a fun time at the carnival but also with the taste of Chocolate Horlicks,” he added.
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