Charcoal Concepts to invest Rs 150 cr in next 5 years; to open 200 QSR outlets of Joshh and Joshh Kulfi

Charcoal Concepts has has announced that it will invest Rs 150 crore to open 200 Joshh QSR outlets across the country to tap the grwoing QSR segment.

The company’s initial plan is to create a strong foothold in the country’s metropolitan cities in the next 5 years, starting with the launch of pure vegetarian Indian QSR brands, Joshh and Joshh Kulfi (its dessert spin-off) in Mumbai.

“As we enter our 50th year in the F&B industry, we are carrying forward the legacy of our parent company, K Hospitality Corp, building reliable and trustworthy brands, and successfully scaling and operating QSR formats in airports, highways and food courts across India. We have a clear goal for Joshh to become the largest player in the Indian Cuisine QSR sector as well as a top-5 QSR brand in India across cuisines by 2030,” shared Reetesh Shukla, Business Head - Charcoal Concepts.

Charcoal Concepts has adopted an app-focused strategy, developing and rolling out a customised tech platform for digital ordering to make ordering and service super-fast and easy for customers.

It will partner with Swiggy, Zomato and corporate sector focused aggregator companies such as CaterHero to ensure every customer is served.

Its vision is to set up Joshh outlets in convenient locations within neighbourhoods, markets, malls, and major travel centres in the country.

In the first phase of developments, the brand plans to launch in Mumbai with 2 full-service restaurants, 2 food court formats, 1 dark kitchen, and 1 kulfi shop format in the next 6 months.