- May 1, 2019 / 2 min readBurger King is planning to offer its plant-based Impossible Whopper at a national level later in the year.
After a successful test run in the St Louis market, Burger King is planning to offer its plant-based Impossible Whopper at a national level later in the year.
José E Cil, Chief Executive Officer, Restaurant Brands International, Inc, said, “We’ve been encouraged by the test market feedback so far and plan to expand to a few more select test markets around the country this summer as we prepare for a national launch later this year.”
In order to manufacture the Impossible Burger, Toronto-based Restaurant Brands International, the parent company of Burger King, partnered with Impossible Foods. The Impossible Whopper features a flame-grilled Impossible Burger patty topped with sliced tomatoes, lettuce, mayonnaise, ketchup, pickles and white onions.
“We generated more than 6 billion media impressions, and we’re seeing a solid sales opportunity for the business. We think it’s very much in line with our brand position. Burger King is all about delivering flame-grilling excellence to our guests, and this product fits that right in the sweet spot, and we think there’s incremental growth to our core business here, and we’re not seeing guests swap the original Whopper for the Impossible Whopper. We’re seeing that it’s attracting new guests,” Cil further stated.
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