Bootstrapped Grey Soul Coffee Roasters Opens 3rd Flagship Café in Kala Ghoda, Mumbai

With Rs 10 Cr in revenue, Grey Soul now operates 3 flagship cafés across Pune and Mumbai, while building beyond cafés across D2C, B2B, quick commerce and global shipping. 

It is now live on Blinkit, while its online store ships Grey Soul coffees and products globally.

The brand has also expanded its identity beyond coffee as Grey Soul merchandise is now available both in its cafés and online with cups, apparel and other branded products becoming an increasingly visible part of the brand. 

The growing demand for products carrying the Grey Soul name reflects the community and cultural identity the brand is building around specialty coffee.

From sourcing and roasting Indian coffees to operating cafés and serving customers across multiple digital channels, Grey Soul is building an integrated specialty coffee platform from India.

"We started Grey Soul with a simple belief that Indian specialty coffee could become a much bigger consumer experience. Today, we are building across cafés, roasting, D2C, B2B and quick commerce, while taking Grey Soul to customers beyond India. The 3rd flagship café is an important milestone, but our ambition is much larger. We want to build a globally recognised specialty coffee brand from India," added Chirag Oswal, Founder, Grey Soul Coffee Roasters. 

The company's next phase is focused on expanding its physical footprint, strengthening D2C, B2B and quick-commerce channels, and reaching a wider Indian and international audience. With 3 flagship cafés today and a roadmap towards 10 flagship cafés by FY28, Grey Soul sees Kala Ghoda as another step towards building one of India's most scalable specialty coffee brands.

As the brand gains recognition among coffee consumers beyond India, Grey Soul remains focused on making Indian specialty coffee more accessible, experiential and aspirational, while building a brand people want to be part of.

Grey Soul is now entering its next phase of growth and is exploring partnerships with strategic and growth-focused investors to accelerate its retail expansion, strengthen its supply and technology infrastructure, and take the brand to more cities and markets across India and internationally. 3 flagship cafés today. Ten on the FY’28 roadmap.