Aflatoon by SOCIAL Enters Mumbai With Delivery-First North Indian Food Brand

Aflatoon by SOCIAL, the delivery-first North Indian food brand from the House of SOCIAL, has launched in Mumbai. The brand is available across the city through Swiggy and Zomato, expanding the House of SOCIAL’s presence into the delivery-focused food segment.

The Mumbai menu covers North Indian dishes across small plates, kebabs, curries, biryanis, desserts and meal formats. The offering includes dishes such as Murgh Laal Tikka, Parmigiano Crusted Multani Mushrooms, Pickled Paneer Tikka and Mutton Thread Nihari.

The biryani range includes Butter Chicken Biryani, Bhoona Gosht Biryani, Nutjob Chicken Biryani and Paneer Makhni Biryani. The main course includes Katey Masale ka Gosht, Truffle Butter Chicken, Truffle Paneer Makhanwala and White Mushroom Stew. Gulab Jamun is among the dessert options.

“Aflatoon has been built for the way people are eating today, with familiar North Indian flavours delivered through contemporary formats. Mumbai is an important market for Impresario Entertainment & Hospitality Pvt. Ltd., and the launch marks the next step in growing Aflatoon as a distinctive delivery-first brand,” said Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt. Ltd.

The brand also offers gourmet meal boxes that combine signature kebabs with mains and accompaniments. These formats are positioned for individual meals, while the wider menu is designed for occasions including weekday lunches, home dinners and meals shared with friends.

With the Mumbai launch, Aflatoon expands the House of SOCIAL’s portfolio beyond its restaurant operations through a delivery-focused format. The brand is currently available across Mumbai through Swiggy and Zomato.