Biryani Bees Raises USD 1 Million From Vivek Oberoi Family Office to Expand Across Tier 2 Cities

Biryani Bees, a biryani and Indian meals brand incubated by Wolfpack Labs, has raised USD 1 million from the Vivek Oberoi Family Office to expand its restaurant network across India’s Tier 2 markets.

The company currently operates three outlets in Uttar Pradesh and plans to use the funding to reach 10 outlets across Uttar Pradesh, Madhya Pradesh and other high-potential Tier 2 markets. The expansion will also involve strengthening its central kitchen infrastructure, expanding the operating team and developing a standardised model for opening outlets across multiple states.

Vivek Oberoi said, “What attracted us to Biryani Bees is not just the love for the product, but the business model behind it. India’s next wave of consumption is going to come from Tier 2 and Tier 3 cities, and we believe there is a massive opportunity to build high quality, standardised and affordable food brands for these consumers. Biryani Bees has the potential to become to Indian food what McDonald’s became to QSR: consistent, accessible and trusted. We are excited to partner with Nitin and the team as they take the brand to its next phase of growth.”

The funding will initially support the expansion to 10 outlets and investment in the operating infrastructure required to replicate the central kitchen-led model in new markets. The company intends to use the first phase to establish a repeatable expansion model before pursuing a larger institutional funding round for national growth.

Prerna Gupta, Co-Founder, Wolfpack Labs, said, “From the beginning, we wanted Biryani Bees to look and feel like a national brand, not a local biryani business. We built the visual identity, packaging and brand world with the ambition of making Biryani Bees feel as polished, recognisable and aspirational as the global QSR brands people already know and trust. The opportunity now is to take that brand equity and pair it with a highly efficient operating model to build something truly national.”

Nitin Tiwari, Founder, Biryani Bees, said, “We started Biryani Bees with a very simple belief: consumers in India’s Tier 2 cities deserve food brands that offer the same consistency, quality and experience they expect from the best national chains, but at a price that works for an everyday meal. This investment gives us the opportunity to take what we have built in Uttar Pradesh and replicate it across markets. Our immediate goal is to reach 10 outlets, prove the model at scale and then build Biryani Bees into India’s most trusted everyday biryani and meals brand.”

Biryani Bees currently operates through a central kitchen-led model, which the company says supports standardised food production and consistency across outlets. The business is operating at an annual revenue run rate of approximately ₹25 crore, while maintaining strong profitability.

The brand also has a presence on Zomato and Swiggy. In the cities where it currently operates, the company claims to hold one of the highest market shares for biryani on the two food delivery platforms.

The company’s longer-term plan is to build what it describes as the “McDonald’s of Biryani”, with a standardised and scalable restaurant network targeting everyday meal consumption in Tier 2 cities. Its expansion strategy relies on centralised food production rather than establishing fully independent kitchens at every outlet, with the aim of controlling operating costs while maintaining consistency.

Biryani Bees expects its initial expansion across multiple states to establish the operating model required for a larger institutional funding round focused on national expansion.