- May 20, 2020 / 3 min readAmazon’s foray into the food delivery market could create new challenges for Prosus Ventures-backed Swiggy, and Zomato.
At a time when food delivery giants, Zomato and Swiggy are laying off employess, Amazon announces its entry into the food delivery segment.
It is joining India’s online food delivery market by launching Amazon Food, in select parts of Bangalore.
The company originally planned to launch the service in India last year, which it then moved to March but pushed it further amid the nationwide lockdown.
“Customers have been telling us for some time that they would like to order prepared meals on Amazon in addition to shopping for all other essentials. This is particularly relevant in present times as they stay home safe,” shared the spokesperson.
Amazon began testing the food delivery service with select restaurant partners in Bangalore earlier this year.
“We also recognize that local businesses need all the help they can get. We are launching Amazon Food in select Bangalore pin codes allowing customers to order from handpicked local restaurants and cloud kitchens that pass our high hygiene certification bar,” said the spokesperson by adding that they are adhering to the highest standards of safety to ensure customers remain safe while having a delightful experience.
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