Eatonomist to focus on marketing & building brand

Currently operating in Gurgaon, Eatonomist caters to corporate in the region.
  • Franchise India Team Editor
Restaurant India

Gurgaon based Eatonomist has raised an undisclosed amount in seed investment from MCube Capital Advisors Pvt Ltd.

Operated by Fitmeal Solutions Pvt. Ltd, Eatonomist will use the capital for marketing and building brand. “We have recently revamped our website and with the funding, will soon launch an app as well,” said Anisha Dhar, co-founder, Eatonomist.

Founded in November 2014 by Dhar and Nupur Khanna, Eatonomist follows a full-stack business model wherein it controls the kitchens and delivery services. Its menu includes sandwiches and desserts besides a range of Indian foods.

“Our recipes are lab tested to ascertain the exact amount of nutrients,” said Dhar who is focused on calorie count deliveries.

Currently operating in Gurgaon, Eatonomist caters to corporate in the region. With a team of 20 employees, including five chefs, it claims to be doing more than 300 orders a day. It plans to expand its network to Delhi by the end of this year.

“Eatonomist has an amazing founder team that is hardworking, creative and believes in stupendous execution” said Pritpal Lakkha, head – business development, MCube Capital. MCube8, the incubation arm of MCube Capital, has been mentoring the startup.

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