Restaurant India News: Sepoy & Co. Posts 43% Growth, Strengthens Nationwide Footprint Across 128 Cities

Sepoy & Co., India's leading premium mixer brand, has announced significant expansion across the country, strengthening its position in the rapidly growing premium beverage and quick commerce ecosystem. The company recorded a 43% year-on-year growth, driven by increasing consumer demand for premium drinking experiences, wider retail availability, and strategic partnerships across hospitality and on-demand delivery channels.

Today, Sepoy & Co. is available across 128 cities and more than 2,210 dark stores nationwide, making it one of the most widely distributed premium mixer brands in India. The brand's strongest markets continue to be Delhi NCR, Mumbai, Bengaluru, Hyderabad, Pune and Kolkata, where demand for premium mixers has grown alongside the rise of cocktail culture and home entertaining.

A key driver of this growth has been quick commerce. Sepoy & Co. is now available on Blinkit across its operating markets, with the platform emerging as the brand's top-performing quick commerce partner. The increasing adoption of instant delivery has enabled the brand to reach consumers at the point of consumption, making premium mixers more accessible than ever before.

The company has also significantly expanded its hospitality footprint, strengthening relationships with leading hotels, bars and restaurants across the country. In Goa, one of India's most influential food and beverage markets, Sepoy & Co. has expanded to over 100 outlets, including premium hospitality destinations, lifestyle venues and luxury hotels, further reinforcing its presence in key tourism and leisure markets.

Founded with the vision of elevating the mixer category in India, Sepoy & Co. has built its portfolio around natural ingredients, low-calorie formulations and premium botanicals. The brand has played a pivotal role in transforming mixers from a functional accompaniment into an integral part of the modern drinking experience.

"Over the last few years, we've witnessed a fundamental shift in consumer behaviour. Premiumisation is no longer limited to spirits; consumers are paying equal attention to what goes into their drinks. Mixers have become an important part of the experience, and that's creating significant opportunities for category growth," said Angad Soni, Founder of Sepoy & Co.

"Our focus has always been to build a brand that is accessible wherever consumers choose to enjoy a premium drink—whether that's at a leading hotel, a neighbourhood restaurant, or at home through quick commerce. As premium consumption patterns continue to evolve, we see immense opportunity in expanding our reach across emerging markets while strengthening our presence in the cities where we already operate," added Soni.

The company is now preparing for its next phase of expansion, with a strategic focus on entering Tier 3 and Tier 4 markets while deepening distribution within existing cities. This approach reflects the growing demand for premium products beyond India's metropolitan centres and the emergence of a more sophisticated consumer base across the country.

In addition to its domestic growth, Sepoy & Co. has continued to expand internationally, with presence across markets including Singapore, the UAE, the UK and Italy. The company's growth trajectory reflects the increasing global recognition of Indian brands that combine quality, innovation and contemporary consumer appeal.

As India's premium beverage ecosystem continues to mature, Sepoy & Co. remains focused on scaling distribution, strengthening hospitality partnerships, and driving category growth across both established and emerging markets.