Eating has propelled the restaurant industry towards a development pace and has evolved from an occasion driven activity to an occasion in itself. People like to go out and eat; trying new foods and cuisines has become a habit for them.
With wider exposure to food-related media and acceptance of the consumer for ethnic and gourmet cuisines, the existing food services players are responding to consumer's newest taste fads by adding more cuisine options to their menus.
Indians are much more attracted to the foods which are well advertised as today they are no more restricted to eating out but they want to know what all things have been used in designing the menu.