Beverages & Pairings

Around 60-70% of the brands focus on premiumization. Premiumization has been a real win for restaurants.

Your drinks menu reflects the personality of your restaurant. Regularly updating it, especially every month, shows that you stay trendy, thoughtful,…

Ambience in a restaurant is not just about pretty decor—it’s a core part of your customer experience strategy. Every detail, from the layout and…

Tropical cocktails don’t always need rum to deliver that beachy vibe. With these 8 refreshing recipes, you can bring island flavours into your home…

India’s cocktail scene is growing fast and becoming more exciting every year. From refreshing citrus flavours to bold spicy Indian twists, there is a…

Both wine and beer bring unique and enjoyable experiences to the table. Choosing between them depends on your taste, the food you’re pairing them…

Beer is more than just a chilled beverage you enjoy on weekends — it’s a rich blend of history, science, art, and culture. With its origins dating…

Pairing beer with Indian food is about balance. It’s not just about cooling down the spice, but also highlighting the flavour of each dish.

In India’s growing beer scene, it’s important to try new styles—but also to be honest about what you enjoy.

Beer isn’t a villain, but it’s not a hero either. Like many things, it’s best enjoyed in moderation. In India, the beer culture is still taking shape…

Pairing Indian food with alcohol isn’t as tricky as it sounds. It’s all about understanding the balance between flavors and choosing the right drink…

Restaurants are targeting a 30% spike in beverage revenue through this curated celebration.

Today’s consumer walks into a café or scrolls through an online menu with clear expectations. They know the difference between Arabica and Robusta,…

From cold brews to cool strategies, discover how the café giant scaled smartly across India.

In a recent study, it was stated that around 33% of consumers prefer wines as their preferred alcohol to drink in restaurants.